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MARKETING CAMPAIGN

Villard BID’s “Invest, Own, and Support” Campaign

The Villard Avenue Business Improvement District #19 understands the value our businesses bring to our corridor and promotion is a key element in putting across the benefits of our business products and services to customers. On our mission to have well-designed marketing and promotional strategies to ensure long-term success, bring in more customers and ensure profitability for businesses, we partnered with Ssali Media Group to create Villard’s brand package and “Invest, Own, and Support” campaign.

Our goal with this campaign is to garner the attention of investors and developers to consider Villard in their projects. Additionally, we want to reach business owners to expand their home-based businesses to occupy empty storefronts and solicit our community to come out and support small businesses. As we revitalize Villard Avenue, various media platforms will be used to promote our businesses such as bus stops, billboards, bus ads, street banners, social media, and news outlets.